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source indicators per market

24 hours

between automatic data refreshes

Zero

Market snapshots

Context before campaigns.

Live data from World Bank Open Data. Each interpretation is rule-based and deliberately cautious.

Southern Africa

Zimbabwe

Sales signal

Mobile-first validation

Internet reach is still developing. Start with mobile-friendly offers, local channels, and small tests instead of assuming fully online demand.

GDP growth

Annual change in inflation-adjusted economic output.

8.1%

2025 · up 6.4 points

Internet reach

People using the internet as a share of the population.

41.6%

2024 · up 3 points

Services economy

Services value added as a share of GDP.

48.2%

2025 · down 2.4 points

GDP per person

Current US dollars per person; a broad purchasing-power context, not income.

$3,021

2025 · up $525.3

Latest available observations through 2025. Indicators update on different schedules; this is market context, not a forecast.

Southern Africa

South Africa

Sales signal

Service-led opportunity

Services make up a large share of measured output. Agencies and consultants can test focused offers, but the indicator does not identify a specific buyer segment.

GDP growth

Annual change in inflation-adjusted economic output.

1.1%

2025 · up 0.6 points

Internet reach

People using the internet as a share of the population.

78.4%

2024 · little changed

Services economy

Services value added as a share of GDP.

63.1%

2025 · up 0.1 points

GDP per person

Current US dollars per person; a broad purchasing-power context, not income.

$6,598

2025 · up $330.5

Latest available observations through 2025. Indicators update on different schedules; this is market context, not a forecast.

East Africa

Kenya

Sales signal

Mobile-first validation

Internet reach is still developing. Start with mobile-friendly offers, local channels, and small tests instead of assuming fully online demand.

GDP growth

Annual change in inflation-adjusted economic output.

4.6%

2025 · little changed

Internet reach

People using the internet as a share of the population.

35%

2024 · up 2.9 points

Services economy

Services value added as a share of GDP.

55.1%

2025 · down 0.6 points

GDP per person

Current US dollars per person; a broad purchasing-power context, not income.

$2,363

2025 · up $229.4

Latest available observations through 2025. Indicators update on different schedules; this is market context, not a forecast.

West Africa

Nigeria

Sales signal

Mobile-first validation

Internet reach is still developing. Start with mobile-friendly offers, local channels, and small tests instead of assuming fully online demand.

GDP growth

Annual change in inflation-adjusted economic output.

2025 · down 0.1 points

Internet reach

People using the internet as a share of the population.

41.2%

2024 · up 1.1 points

Services economy

Services value added as a share of GDP.

58.2%

2025 · up 4.5 points

GDP per person

Current US dollars per person; a broad purchasing-power context, not income.

$1,224

2025 · up $140.1

Latest available observations through 2025. Indicators update on different schedules; this is market context, not a forecast.

Europe

United Kingdom

Sales signal

Service-led opportunity

Services make up a large share of measured output. Agencies and consultants can test focused offers, but the indicator does not identify a specific buyer segment.

GDP growth

Annual change in inflation-adjusted economic output.

1.4%

2025 · up 0.3 points

Internet reach

People using the internet as a share of the population.

95.5%

2024 · little changed

Services economy

Services value added as a share of GDP.

73.1%

2025 · up 0.6 points

GDP per person

Current US dollars per person; a broad purchasing-power context, not income.

$57,602

2025 · up $4.3K

Latest available observations through 2025. Indicators update on different schedules; this is market context, not a forecast.

North America

United States

Sales signal

Service-led opportunity

Services make up a large share of measured output. Agencies and consultants can test focused offers, but the indicator does not identify a specific buyer segment.

GDP growth

Annual change in inflation-adjusted economic output.

2.2%

2025 · down 0.6 points

Internet reach

People using the internet as a share of the population.

94.7%

2024 · up 1.2 points

Services economy

Services value added as a share of GDP.

76.3%

2021 · down 0.7 points

GDP per person

Current US dollars per person; a broad purchasing-power context, not income.

$90,027

2025 · up $3.9K

Latest available observations through 2025. Indicators update on different schedules; this is market context, not a forecast.

Industry playbooks

Market context made specific.

Choose an industry for practical demand signals, qualification questions, acquisition plays, conversation patterns, and free research sources.

Construction

Win the job before the quote goes quiet.

Marketing agencies

Turn vague interest into a measurable brief.

Automotive

Recognise purchase intent while it is still moving.

Retail

Find demand before discounting for it.

Professional services

Make expertise easier to buy.

Free research shelf

Go deeper without buying a report.

These public tools answer different questions. FollowUpOS links out instead of copying unattributed numbers or pretending every source measures the same thing.

World Bank Open Data

Economic growth, internet adoption, employment, population, and sector indicators.

Live on this page

Google Trends

Compare how search interest changes by topic, place, and time.

Free research tool

UN Comtrade

Explore official trade flows and validate demand for physical products.

Free research tool

OECD Data Explorer

Compare policy, industry, labour, and economic indicators across covered markets.

Free research tool

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How to read this page

Different years are normal. Official indicators publish on different schedules, so every value carries its own year.

Change is not causation. A rising indicator does not prove demand for a product, channel, or campaign.

Context is not advice. Use these signals to form a testable question, then validate it with local and customer evidence.

How to read this page

Different years are normal. Official indicators publish on different schedules, so every value carries its own year.

Change is not causation. A rising indicator does not prove demand for a product, channel, or campaign.

Context is not advice. Use these signals to form a testable question, then validate it with local and customer evidence.